NUJ Students: Lighting fires at ADM 2006

25 March 2006

This time last week, I didn't know what a blog was

The BBC employs close to 4000 people to produce news online. The emergence of new media is having a major effect on journalism, and blogging is the latest new kid on the block.

And even last week I was asking what a blog was; it was the first time I'd heard about blogging.

For many people, blogs are an online diary or a personal log of thoughts, published on the web. Blogging is fast becoming a powerful method of reaching millions of people without the major challenges of printing and distributing a printed publication. The blog format has also been adopted by major newspapers like The Guardian - who sent one of its own reporters to ADM to cover the conference on its Organ Grinder media blog.

The Guardian is not alone. Catching up with the trend, Channel 4 has also launched a new website called 121 aimed at facilitating dialogue between people in the UK and in other countries. Channel 4 views it as: "A public pen pal session written in blog format".

Covering events at this year's ADM has been a learning process to get myself acquainted with blogging and I have to admit, it is great fun and easy to use. Once you get started, you want to keep going and blog your way up. I want to encourage students out there to take the time to familiarise themselves with blogs and online publishing.

Last week, I barely knew what a blog was, but as of today, I have posted seven news items on the web using the blogging system. It's easy to learn and don’t be afraid of the technology if you're not inclined that way. There are no cables involved - you just have to learn to navigate your way through. It may sound laborious but it’s only three or four steps. You can create your own web page and do what you like with it.

Get with the programme, or you'll be left behind...

2 Comments:

  • Incidentally you may be interested to know that Cardiff School of Journalism, one of the country's top schools, now makes it compulsory for all students to have their own blog. This is how important they are in the world of new media.

    To see an example please feel free to view my own at http://www.laurabarnhouse.blogspot.com/

    By Blogger Laura, at 5:53 pm  

  • Hello Laura,

    Thanks for your input, checked out your blog postings. It is witty and you have a great understanding of the music industry. Is that one area you would like to write about as a Journalist. Well done on your blog page.

    By Blogger Belinda Otas, at 1:28 am  

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